By Mary Vinnedge
Success Magazine
Author-radio host Dave Ramsey dispenses advice on personal finance with the fervor of a country preacher and the common sense of Ann Landers. He colorfully pounds home his core mandate— eliminate debt—with a tried-and-true, step-by-step program to achieve fiscal fitness.
His message hasn’t changed, even as the U.S. economy trembles from the most crippling recession in decades. “What the recession has done is turn up the volume, so [that consumers] sometimes experience more hopelessness,” Ramsey tells SUCCESS. “We try to show that there’s a light at the end of the tunnel, not a train. Hope is a major product of ours.”
Ramsey guides people toward financial stability through his radio show, classes, counseling and coast-to-coast how-to events. He started in 1992 with the book Financial Peace. That same year, he launched The Money Game on a small Nashville radio station— mainly as a way to hawk the book. That show, now syndicated and renamed The Dave Ramsey Show, has 4.5 million listeners per week. And Ramsey has added two more best-selling books to his résumé: More Than Enough and The Total Money Makeover. The three books have combined sales of about 5 million copies.
Ramsey says the recession adds one major complication to financial rescues, however: reduced income from job losses, which impairs the ability to erase debt. “It’s easier to get them out of the hole if they have a good-size shovel.”
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